is a global bank with a strong European base. have 53,000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries, and corporation headquartered in Amsterdam.

What does the lion stand for? 
The lion goes way back to ING’s Dutch roots – lion is the country’s national symbol. The lion symbolizes strength, courage and authority. The orange color is the national color of Netherlands where the banks it from. Orange stands for energy and vitality according to the psychology of color.
ING bank lion logo DZNEER Cost-Effective Rebranding Agency ING bank lion logo grid DZNEER Cost-Effective Rebranding Agency