Brand Identity – It’s so much more than just a logo

A brand identity is all of the elements that visually represent a brand.

This can be the name, logo, styling, fonts, colours, images, icons and illustrations – this is what visually distinguishes the brand in the mind of consumers and customers from other brands.

A strong brand identity can help a brand to achieve business goals and targets and help position a brand ahead of its competition. Creating a brand that’s strong takes know-how, skill, effort and time, but a well thought-out brand identity that is unique and bespoke to that particular brand will be effective, efficient and help the business to grow.